#01 - Conversion Tips, Decluttering Tips

Utilize customer testimonials

Hot Tip #01 is to utilize your customer testimonials by highlighting features and answering doubts.

So often I see Landing Pages packed with testimonials providing very little value to the visitor. Let’s compare two testimonials. The first is by a customer, Gavin Jenkins:

"I’m a huge fan of the brand, so I’m glad I could finally sample their product."– Gavin Jenkins

Note how Gavin’s testimonial is generic, offering superficial information to the potential customer reading it. This second testimonial is also by a customer, Kim Davis — but note the difference:

"So glad I could finally experience their superb quality myself and I was quite impressed by the thoughtful packaging of such a delicate item."– Kim Davis

See how Kim’s testimonial highlighted a product feature while also answering a potential doubt? The feature being the build quality and the potential doubt being if postage would damage the item.

Round up all of your customer testimonials and select only the choice few adding value for your Landing Page visitor.

How to request testimonials – A three-step method to help generate great Landing Page testimonials from your customers.
Testimonial examples – A more specific collection I’ve put together of well-designed or interesting Testimonial examples in Landing Pages

#02 - Conversion Tips, Decluttering Tips

Showcase testimonials from a similar demographic

Hot Tip #02 is to showcase testimonials from similar demographics to your potential customers.

If you are selling enterprise-level support software, it’s wise to curate testimonials from customers who work for enterprise-sized businesses.

Put yourself in your Landing Page visitor’s shoes and imagine the concerns of an enterprise customer. They’ll be wary of moving a huge amount of staff over to new support software due to the high stakes involved.

They’ll also want to know other enterprise businesses took this risk and made this transition successfully.

Using Hot Tip #01 as a guide, I’ve hand-picked this excellent testimonial by enterprise customer, Dave Lewis:

"Our team just loves how easy to use the software is and support response time improved by 22% in month one."– Dave Lewis

Glowing feedback, right? Now, let’s take it a step further by highlighting who he works for alongside his name. In this case, Dave is the VP of Customer Relations at Starbucks, which adds significant weight to the testimonial as its backed by an enterprise-sized business:

"Our team just loves how easy to use the software is and support response time improved by 22% in month one."Dave Lewis – Starbucks VP Customer Relations

Avataaars – Online avatar generator for when customer imagery isn’t available or poor quality. Try not mix animated with real customer images. So choose a style for consistency.

#03 - Design Tips

Fewer images, better images

Hot Tip #03 is to use fewer images but also better images.

Good imagery builds trust, and trust is the foundation for conversions. When it comes to your visuals — spend the money!

Invest in a photoshoot of your team, your product, your food. The ROI on a professional photoshoot is pretty much guaranteed.

ImageOptim – My go-to for image size optimization for JPG, GIF, PNG and SVG.
Optimage – An alternative image size optimization tool by Vlad Danilov. Conveniently optimizes MP4 too.
Stocksy – My favorite premium resource for stock images. If you only need a single authentic image for your Landing Page, seriously consider starting here.
Squareshot – Service to send your physical product and they’ll send back top quality photos of it for your Landing Page.
Noun Project Photos – Just launched so a good resource of less-used, quality stock imagery. Pricing is around $33/image for commercial use.
Unsplash – High quality, well curated free stock images.
Pixabay and Pexels – Both good free stock image alternatives if a search term isn’t winning on Unsplash. Both include stock video too.
Team Section Inspiration – A collection I put together with 20+ team sections in Landing Pages.
IMGIX – Image CDN’s are a bit excessive in most Landing Pages but I use IMGIX for my full network of sites. The real benefit is you can upload a big image once, then manipulate (size, compression) the output using only code. I cannot recommend it enough and I do use it for Landing Pages within my bigger sites.

#04 - Copywriting Tips

Spice up Call-To-Action buttons

Hot Tip #04 is to spice up your Call-To-Action (CTA) buttons.

Remember: you’re excited to share your product or service!

🚫 Click Here
🚫 Sign Up

Too bland.

Use actionable phrases.

✅ Request a call from our agents
✅ Discover the wonders of science
✅ Unlock creativity for only $19

Let’s take a look at what the big dogs are using: