#41 - Decluttering Tips, Development Tips

Code your own social share buttons

Hot Tip #41 is to code your own social share buttons.

Embedding a crowd of social share buttons adds unnecessary requests to your Landing Page load.

I’d vote for removing them completely. If you must have them, consider hard-coding the buttons with fun pre-composed text.

Mamma mia! This free set of restaurant icons by @iconfinder is deeelicious 🍕

Share Link Creator – My go-to-tool for populating social share links in my Landing Pages. I used this tool for the links below this. Kick off the Tweet link to see it in action.

#42 - Development Tips, Marketing Tips

Add Open Graph meta tags

Hot Tip #42 is to add Open Graph meta tags.

These tags add images — plus text alongside them — to Landing Page links shared on social media.

Simply put, meta tags with optimized links are clicked more than those without them. 15 minutes invested here is worth it.

This is what the Hot Tips Landing Page looks like when shared on Twitter. Note the additional ‘Subscribe Free’ I added to the description to answer the potential doubt:

Metatags.io – A great tool to generate them and to see how your Landing Pages look on all platforms.

#43 - Copywriting Tips

Emphasize time-saving

Hot Tip #43 is to emphasize time-saving.

Most SaaS offerings are trying to streamline our operations and save us time in one way or another.

Note how the first 3 features (out of 9) in the original Ghost Membership Landing Page are all related to time-saving:

I’d argue time is the most valuable commodity we have.

How are you telling your Landing Page visitors they are one payment away from saving themselves time?

#44 - Design Tips

Tighten your big type

Hot Tip #44 is to tighten your big typography.

Font Kerning and Tracking is a tricky subject as not all typefaces need it. That said, it’s a good idea to experiment with your bigger fonts.

Kerning is adjusting the space between 2 letters in a word. Tracking is adjusting the space between all the letters in the word.

Here is a Font Tracking example:

Tracking demo

Reducing the spacing between characters in your big intro copy can really tighten your Landing Page design.

Leading vs Kerning vs Tracking – Decent article on Creative Market showcasing the differences between Leading, Kerning and Tracking.
10 Kerning Tips – An older but solid piece by Rebecca Creger with 10 kerning tips for improving your typography.