Hot Tip #53 is to focus on solving copy first.
Polishing the design of a badly worded Landing Page is counter-intuitive and a waste of time.
What will you solve?
Where will you take them?
Who will they become?
Weak or confusing copywriting will sink those conversions no matter how well designed the Landing Page.
Hot Tip #54 is to consider dark mode.
There is something remarkable about a Landing Page with a strong, dark color scheme.
If your design feels conventional, why not dabble with a dark color scheme for 30 minutes to see how it feels.
Hot Tip #55 is to align your marketing and Landing Page narratives.
A Google Ad for freelance time-tracking software that takes you to a page offering time-tracking for teams is confusing. Consider this advertisement:
Which intro headline do you think resonated more with the visitor?
🚫 Voted the world’s most innovative time-tracking software for teams.
✅ Optimize your freelance hours with automated time-tracking software.
It is vital we don’t lose our visitors upon arrival. Spend some time reviewing your marketing copy and where it takes their expectations.
Hot Tip #56 is to increase the contrast of your CTA button text.
A common design mistake by beginners is keeping the global link color the same throughout Landing Page elements.
This can lead to low contrast CTA buttons:
By integrating a text color that’s highly contrasted against the button background, you can create striking CTA buttons:
