Hot Tip #57 is to only A/B test high traffic pages.
A/B testing (aka split-testing) with low data will lead to inconclusive and even misleading results.
A more effective use of your time is to optimize and market your primary Landing Page until your traffic increases.
Hot Tip #58 is to minimize the options.
Do you really need:
📊 5 different pricing plans?
📝 7 required fields in your enquiry form?
🎨 16 different product color choices?
“The time it takes to make a decision increases with the number and complexity of choices.” – Hicks Law
Hot Tip #59 is to consider font smoothing.
Simply put, adding the CSS font-smooth property to a font will trim it down very slightly.
While this effect won’t look great on all of your Landing Page typography, it’s particularly effective on ‘chunky’ fonts.
When applied correctly, it can really help polish your typography.
Hot Tip #60 is to liven with illustrations.
Illustrated characters, devices, and elements can really bring a Landing Page to life:
I was going to keep this is a secret but the commercial license for the Hot Tips Ebook fire illustration was $4 on Creative Market. It completely changed the way the product looks and feels within the Landing Page:
Character illustrations are currently on-trend in SaaS Landing Pages. I’d argue they are becoming generic but definitely still work to brighten a stale page:
If you have the budget, aim to commission custom illustrations from a designer. If not, these resources are a good place to start: