Hot Tip #65 is to offer a demo down-sell.
Phone calls aren’t for everyone. If your Landing Page suggests hopping on a call to secure a high-end sale, offer an alternative info package download.
📦 “Don’t want to jump on a call? Download our buyer’s guide”
Kevin Mead shared the above did wonder for additional revenue.
Offering a beautifully presented alternative, to digest in their own time, is a courteous play your high-end customer will appreciate.
Hot Tip #66 is to open non-essential links in a new tab.
Set links to documentation, support, privacy, and demos to open a new browser tab, keeping the primary Landing Page within a tab’s reach.
Hot Tip #67 is to seek for background images featuring negative space.
Negative space refers to the area of an image surrounding the main subject or object. This can be intentionally shot and cropped to provide a beautiful canvas for your copy — helping prevent overlapping elements:
If you know your way around Photoshop, start by expanding your hero image canvas to the left or right. Then fill the newly created blank space using the Content-Aware fill option. It’s honestly magic.
Hot Tip #68 is to add a hint to scroll.
Sometimes, I see long-scrolling Landing Pages with spacious content above the fold, but no indication there is more information further down.
Here are 4 solutions:
The original Ghost Memberships Landing Page does point #4 really well:
