Personalize the success message

Hot Tip #73 is to personalize the success message.

Congrats on converting your Landing Page visitor into a beaming customer. Why not strengthen the relationship with a personalized ‘thank you’ message as the transaction completes?

The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet cherry when someone includes an (unexpected) handwritten note inside a packaged delivery.

When I paid for my HEY account, this popped up from the CEO. I shared it with around 5 people and saw the same message shared a dozen times on social media:

Write the personalized message you would want to receive after buying a product online — it’s a wasted opportunity not to.

#74 - UX Tips

Steer clear of a header carousel

Hot Tip #74 is to steer clear of a header carousel aka header slider.

A Landing Page journey should always start with intro copy that the visitor identifies with.

Some will read it fast, some will read it slowly, and some will even read it a few times to fully grasp the offering. This copy is not meant to dance off the side of the page mid-sentence:

A product slideshow or smart feature carousel can work mid-page, but the header is out of bounds.

Carousal interrogation – Brad Frost goes into why carousals are a poor choice.

#75 - Checkout Tips, Conversion Tips

Boost confidence with payment method logos

Hot Tip #75 is to boost confidence with payment method logos.

We’ve come a long way with online transaction confidence, but some demographics are more hesitant than others.

An SSL certificate for your Landing Page is non-negotiable.

You can further improve your visitor confidence by adding all accepted payment methods near your pricing tables, main CTA buttons, and Landing Page footer. All three are not too much.

Payment method logos – A brilliant free set (pictured above) on IconFinder in PNG and SVG formats.

#76 - Marketing Tips, Testing Tips

Soft launch with a discount

Hot Tip #76 is to soft launch with a discount.

A soft launch involves moving your Landing Page from private server to live production without a grand public announcement.

After your first successful transaction live test, send an email (or segmented newsletter) with a healthy discount to a select audience.

This reward could be for their early-adoption signup or long-time loyalty. Remind them that they are the first to know about the discount and keep the tone personal.

This soft launch method allows for kinder — often more detailed — feedback which helps ensure your Landing Page Commerce pipeline is watertight before the announcement.