Define container width

Hot Tip #81 is to set a maximum width for your content.

Hot Tip #19 referred to setting a max-width for your typography — but what about defining your Landing Page container width?

Audiences differ but over 20% of my Landing Page desktop visitors use a 1920px wide monitor.

W3Schools’ stats also indicate bigger resolution browsing is on the rise.

Containing your Landing Page with a max-width will keep elements from floating on big resolutions, preventing a rugged reading experience.

#82 - Conversion Tips, Copywriting Tips

Prove you are established

Hot Tip #82 is to prove you are established.

The Harvest invoice software LP includes these 4 strong figures:

🗓 Founded in 2006
🔋 Powering 50,000 businesses
⏰ 400 million hours tracked
💰 $13 billion paid invoices

Years in the game with revenue/customer/operating stats thrown in is a powerful combo to reduce a sign-up risk decision.

#83 - Checkout Tips, Conversion Tips

Strategically position testimonials

Hot Tip #83 is to strategically position testimonials.

We’ve discussed curating testimonials to provide the most value to your Landing Page visitor. But where do we put them?

Start by positioning your best testimonial — preferably from an opinion leader in your industry — above the fold. This will strengthen your intro pitch and lower bounce rates. Now position other testimonials relevant to the Landing Page topic.

Example: If you are showcasing a specific product feature, try to position a testimonial mentioning that feature alongside it.

Note how the CleanShot X screen capture tool is talking about the ease of saving, copying, dragging, dropping, and then just below it a customer testimonial suggests the tool is like a Swiss Army knife:

Finally, position a testimonial near checkout that mentions value for money or overall satisfaction.

#84 - Copywriting Tips, Optimization Tips

Focus on people, not search engines

Hot Tip #84 is to focus on people, not search engines.

Organic search traffic to a Landing Page is brilliant, but Google is an unpredictable beast right now.

In recent times, I’ve even seen some organic search results start on page two. Pretty wild, right?

Focusing all of your energy on copy that resonates with your visitor’s problem and delivers a world-class solution is a much smarter play. If you deliver, people will talk about you.

Word of mouth > SEO

Search Results – for the phrase “blogging platform”.