Show them how it works

Hot Tip #85 is to show them how it works.

The first question most SaaS Landing Page visitors ask is How much is it?. This should always be answered with full transparency, no tricks.

And the second? I’d argue it’s to show them the exact steps needed to go from sign up to smooth sailing. Invest some time here. Use numbered lists. The more visual it is, the better.

If you can show the Landing Page visitor just how easy it is to get started, they’re more likely to give it a try.

Landing Pages with How It Works – A collection of Landing Pages I’ve curated featuring how it works sections.
How it Works Examples – An ongoing collection I’ve put together of well-designed or interesting How it Works sections in Landing Pages

#86 - Conversion Tips

Include an explainer video

Hot Tip #86 is to include an explainer video.

Well-thought-out explainer videos can help improve conversions for complex products or services.

⏳ Keep it under 30 seconds (longer can work, but only if brilliant)
💬 Use subtitles
👆 Don’t forget the CTA at the end

Conversely, a rushed explainer video without a budget or refined script will hurt your brand and Landing Page conversions.

Landed — A service to help pair you with a great video editor. Pricing starts at $3k for a full month with a junior video editor. They could also help produce a full fleet of social media vids to align with the Landing Page.
Explainer Video services on Fiverr — Great to outsource 2–3 cheap concepts to help brainstorm the final product.
Artlist — One of the best video stock libraries out there. I used them for the explainer video for this Ebook. If you struggle with speaking clearly, they also have a very respectable AI text-to-voice generator. This could help give your video that professional edge you need.

#87 - UX Tips

Focus on form UX

Hot Tip #87 is to focus on form UX.

The importance of good form usability is overlooked in Landing Pages. Fancy layouts with too many required fields will drop conversions.

✅ Arrange fields in one column
✅ Keep required fields to a minimum
✅ Position labels near the top-left of fields
✅ Tab in the correct order

Investing in a user-friendly form experience is worth every cent for your Landing Page.

Form UI/UX – Crazy Egg published a brilliant Form UI and UX visual guideline.

#88 - Conversion Tips, Pricing Tips

Consider a lifetime discount

Hot Tip #88 is to consider a lifetime pricing option for your SaaS service.

If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.

Danny from Headlime said this pricing strategy significantly boosted short-term cash flow, which he immediately reinvested into his core offering.

Lifetime Access Deal Inspiration – A very young collection of Landing Pages I’ve kicked off featuring lifetime pricing deals.