Emphasize the value

Hot Tip #93 is to emphasize the value.

A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170.

What if your $79 Design Systems Course included a design systems blueprint for Figma/Sketch/Photoshop (saving you 10hrs) and a year’s access to a private design community?

🚫 You save $170
✅ You get learning, assets, time-saving, and access.

“Price is what you pay; value is what you get.”

– Warren Buffett

#94 - Marketing Tips, Pricing Tips

Consider parity pricing

Hot Tip #94 is to consider parity pricing.

Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.

A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.

With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.

Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.

PPP Discussion — Check out this ‘Purchasing Power Parity’ podcast episode with Wes Bos and Scott Tolinski. Wes is a developer and teacher and offers parity pricing on all of his courses.
Parity Bar – Neat service to offer parity pricing coupons within your Landing Page header. It’s free for the first 10k views.
PPP API – A Purchasing Power Parity API built by Robin Wieruch to help integrate parity pricing into your Landing Pages.
Parity Pricing Landing Pages – A very young collection of Landing Pages I’ve kicked off featuring parity pricing.

#95 - Development Tips

Reuse winning templates

Hot Tip #95 is to reuse your winning Landing Page templates.

It’s tempting to start a Landing Page from scratch for a new launch, but why not consider reusing an older template that worked well.

The 80/20 principle works well here.

Try spending 20% of your time on your Landing Page arrangement and 80% on your content.

Designmodo Startup – A wonderful Landing Page builder solution (for you to host yourself) utilising the Bootstrap framework. The design is definitely up there with the best and features over 300 components to interchange and customize.
Squarespace – Your best hosted solution if you would like to build a Landing Page online with an alongside blog for content marketing. It is also worth noting if design is your weak point, Squarespace design is perhaps the best out there and will give you a better first impression than the other online website builders.
Unbounce – Online Landing Page builder who encourage duplicating your best performing templates to save time. A quick shoutout to them who have been super supportive of this book online.
Landing Page Templates – A collection of 300+ Landing Page templates I’ve reviewed over the past few years. About 80 of them are free to test a few ideas at low cost.
Carrd – Your go-to option if you want to build a basic Landing Page online for free. Then only $9/year if you want to use a custom domain. Founder AJ is a real legend in the template-building space.

#96 - Development Tips

Don’t get too fancy

Hot Tip #96 is don’t get too fancy.

Parallax scrolling, scroll transitions, custom cursors, color switchers…

While they all have their time and place, avoid dwelling on them if you are new to Landing Pages or not making sales.

Instead, spend your time on an in-page demo or a remarkable product. This will be way more beneficial in the long run.

When your sales start rolling in, then you can indulge in a little bit of flair.