Start from the beginning, again

Hot Tip #101 is to start from the beginning, again.

Who is your target audience?
What is their problem?
How does your offering solve it?
What do they need to see and read to be persuaded to choose you?

An annual check-in on the above is a healthy exercise to ensure your Landing Page hasn’t strayed from the original goals.

However, industries evolve and businesses need to adapt. This exercise also questions if your Landing Page needs to realign with new goals.

Wishing you the strongest of Landing Pages.

#102 - Conversion Tips

Book Credits

Firstly, a big thanks to you.

Because of your investment in the book I can reinvest the earnings into making even better content. Next up for me is a series of Landing Page online courses.

Secondly, a massive thanks to my dear friend Manu. Without this guy my work online would resemble something alike Yahoo! GeoCities. Make sure to check our his unique blog he writes from a secluded corner of Italy.

And lastly, to Steve Schoger, Adam Wathan and Wes Bos for the Hot Tips format on Twitter.

These “Hot Tips” were meant to lead up to my online courses but they organically turned into this book and I’m glad it did.

What a fun chapter of my life – thanks for being a part of it!

– Rob