Hot Tip #09 is to set a single objective.
An effective Landing Page should only have one objective, not many.
🚫 Sell our eBook + promote our job board
✅ Sell our eBook
The beauty of a Landing Page is the single canvas to persuade the visitor to do one thing.
Hot Tip #10 is to create a text color hierarchy.
The biggest tell a Landing Page was built by someone with little design experience is black text with maximum contrast on a white background:
Soften the blow with an off-white background and a subtle grey/color text hierarchy:
Some time spent here goes a long way towards creating a more pleasurable reading experience for your visitor.
Hot Tip #11 is to remove your main website navigation.
If your Landing Page sits within a bigger website, hiding your navigation will prevent a potential customer from wandering.
Your Landing Page has only one objective — sending visitors to another page is not it.
Hot Tip #12 is to use your footer area for pre-sale support.
If your visitor has not committed by the end of the scroll, they still have doubts. Insert your FAQs, along with your support details:
This area could be the difference between a visitor and a customer.