Avoid animation overkill
Hot Tip #21 is to avoid animation overkill.
Gratuitous scroll transitions no longer impress. Subtle animations are timeless and show intent.
Just because you can, doesn’t mean you should.
Rob Hot Tips
Consider a color scheme
Hot Tip #22 is to consider a color scheme.
A carefully crafted Landing Page color scheme stands out and takes effort. An effort your visitor will assume carries over to your event, product, or service.
- Color Scheme Inspiration – A collection of 700+ Landing Pages I’ve curated featuring colorful schemes.
Avoid the word cheap
Hot Tip #23 is to avoid the word cheap.
🚫 Cheaper
✅ More affordable
✅ Economical
✅ Cost-effective
Positioning your offering as cheaper sells it short and could raise concerns the competition is perhaps more quality.
Create Haste
Hot Tip #24 is to create haste.
Consider offering a discount or a gift within a diminishing timeframe to encourage a quicker purchase. Call it FOMO if you will.
The Hot Tips Ebook pre-order went live with a $30 saving for 30hrs only – to create haste:
⏳ Note how I positioned the 30hr countdown timer right under the CTA button, along with an additional 60% saving reminder.
- Countdown Timer Script – The one I used on the Hot Tips Landing Page