Integrate a sticky header navigation

Hot Tip #25 is to integrate a sticky header navigation if your Landing Page is long.

A sticky header can make it easier for visitors to navigate page sections and keeps that CTA button visible at all times.

Use fewer fonts

Hot Tip #26 is to use fewer fonts.

Multiple typefaces, each with a number of weights, add unnecessary load time to a Landing Page.

Consider pairing your primary typeface with a native system font to keep it lean.

A fast-loading Landing Page with a more organized typeset is classy and considerate.

System Font Stacks – Good breakdown with code snippets by Geoff Graham on CSS-Tricks.
Typewolf – My go-to for typography inspiration. Jeremiah Shoaf has done a fantastic job with the resource.
40 Best Google Fonts – Quality curation by Typewolf with font previews and direct download links.

Hot Tip #27 is to step into your visitor’s shoes.

📱 Load your Landing Page on mobile
💬 Read the text aloud
👆 Use the navigation
💳 Checkout successfully

Doing the above will expose conversion friction points in your Landing Page.

Once confident, see Hot Tip #18.

Hot Tip #28 is to space using ratios.

For example, set a base size of 8px, then define your padding using multiples of 8:

Tiny gaps = 8px
Small gaps = 16px
Medium gaps = 32px
Big gaps = 64px

Using ratios aligns your content better and tightens up Landing Page design.

8-Point Grid System – Very good visual breakdown by Elliot Dahl of the benefits an 8pt system give a design. Includes 8px ratio infographics.