Add personality

Hot Tip #29 is to add personality.

👩‍🎤 A portrait of the person who developed the service.
📑 The desk where these posters were illustrated.
✍️ Even adding a subtle animation of your signature.

People want to support people, and these little touches give visitors a glimpse of the human behind the Landing Page.

Fiverr – Get an animation of your signature commissioned for $5.
VideoTouch — An alternative approach to adding personality where you can have fun explaining the product or service in the corner of the Landing Page. The service is free for up to 5k visits a month.
Sign your work – Little 2014 nugget blog post by Seth Godin.

#30 - Decluttering Tips

Curate your FAQs

Hot Tip #30 is to curate your FAQs.

A list of unsorted FAQs is not helpful to your Landing Page visitor, who is presumably confused at this point in their journey.

✅ Frequently asked only
✅ Ordered by popularity

Remember, your visitor is after pre-sale FAQs, so start by porting anything post-sale to your support page.

FAQ Inspiration – A collection of 70+ Landing Pages I’ve curated featuring helpful FAQs.
FAQ examples – A more specific collection I’ve put together of well-designed or interesting FAQs in Landing Pages

#31 - Development Tips

Replace GIFs with video

Hot Tip #31 is to replace those demo GIFs with video.

Video offers:

⚡️ Better performance
🎨 More colors
🍃 Less file size
👆 Ability to pause

The argument for using GIFs is that they are easier to produce and save. Neither are reasons to use them in your Landing Page.

ImageOptim – My go-to for GIF filesize optimization if GIF is your only option.
Screenflow – My favorite screen recording tool I probably use every day. Exports to GIF and lite-sized MP4 (used in this book) for Landing Pages.
HandBrake – Excellent free tool to reduce video file size while still maintaining good quality.

#32 - Conversion Tips, Pricing Tips

Offer an annual discount

Hot Tip #32 is to offer an annual discount.

Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.

Note how Unbounce has a Monthly/Annual switcher with a crystal clear “Save 10%” badge on the annual tab:

Also, note how the tiered pricing changes as you switch:

Avoid doing anything too fancy with your pricing switcher. Rather aim for legibility and a stable experience that’s been tested on mobile thoroughly.