Hot Tip #29 is to add personality.
👩🎤 A portrait of the person who developed the service.
📑 The desk where these posters were illustrated.
✍️ Even adding a subtle animation of your signature.
People want to support people, and these little touches give visitors a glimpse of the human behind the Landing Page.
Hot Tip #30 is to curate your FAQs.
A list of unsorted FAQs is not helpful to your Landing Page visitor, who is presumably confused at this point in their journey.
✅ Frequently asked only
✅ Ordered by popularity
Remember, your visitor is after pre-sale FAQs, so start by porting anything post-sale to your support page.
Hot Tip #31 is to replace those demo GIFs with video.
Video offers:
⚡️ Better performance
🎨 More colors
🍃 Less file size
👆 Ability to pause
The argument for using GIFs is that they are easier to produce and save. Neither are reasons to use them in your Landing Page.
Hot Tip #32 is to offer an annual discount.
Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.
Note how Unbounce has a Monthly/Annual switcher with a crystal clear “Save 10%” badge on the annual tab:
Also, note how the tiered pricing changes as you switch:
Avoid doing anything too fancy with your pricing switcher. Rather aim for legibility and a stable experience that’s been tested on mobile thoroughly.
