#33 - Copywriting Tips, Decluttering Tips

Deconstruct your About paragraph

Hot Tip #33 is to deconstruct your About paragraph.

I’ve seen so many Landing Pages trying to sound fancy like this:

🚫 Citrus Studio creates multi-faceted online business software using modern, cutting-edge technologies to help businesses stay on track and achieve their dreams.

1. Start by removing all unnecessary words and paring it down to your core offering:

✅ Citrus Studio builds goal-tracking software.

2. Then add a single impactful adjective to spice it up:

✅ Citrus Studio builds effective goal-tracking software.

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Your Landing Page visitor cannot be persuaded to take action if they don’t understand what your service does.

“Perfection is not when there is no more to add, but no more to take away.” ~ Antoine de Saint-Exupéry

#34 - Development Tips

Run a regular speed test

Hot Tip #34 is to run a regular speed test.

Speed tests can highlight excessive use of fonts, images or scripts in your Landing Page.

Here are my go-to tools:

⚡️ Google PageSpeed Insights
⚡️ Pingdom Speed Test

The poor results can act as a to-do-list and even a fun optimization game if you allow it.

#35 - Conversion Tips, Copywriting Tips

Put your name on it

Hot Tip #35 is to put your name on it.

A common concern among Landing Page visitors is how well a product or service is supported.

If I commit, will I get help?
Who actually built this?
Are they continuously improving it?

Taking ownership eases fears and shows confidence. Be proud of what you’ve created.

Sign your work – Little 2014 nugget blog post by Seth Godin.
Landing Pages with Team sections – A collection of 400+ Landing Pages I’ve curated featuring team sections.
Team Examples – A more specific collection I’ve put together of well-designed or interesting Team sections in Landing Pages.

#36 - Design Tips

Align with a grid

Hot Tip #36 is to align with a grid.

Layout grids keep your Landing Page tidy by positioning within constraints.

Grid demo

Material Design – Google’s Material Design initiative does a great job of explaining the differences between columns, gutters, and margins.
8-Point Grid System – Very good visual breakdown by Elliot Dahl of the benefits an 8pt system give a design.
CSS Grid Layout Guide – The most powerful layout system available in CSS. A comprehensive breakdown by CSS-Tricks.
1200px & 960px – The original grid systems we all used to reference.
History of grids in Graphic Design – The brief evolution on Wikipedia.