🔐 This Ebook link is private. Please share the book using: landingpagehottips.com

🔍 Looking for tip filters, downloads and checklists? Visit Extras

Landing Page Hot Tips by Rob Hope




Landing Page
Hot Tips

Edition v1.1




Author: Rob Hope
Editor: Scott Murcott
Producer: One Page Love




Hot Tips Fire




Share the book using:
landingpagehottips.com





Copyright ©2025 One Page Love
All rights reserved

First published: September 2020
Last updated: June 2025

978-1-64999-225-3 ISBN

978-1-64999-225-3

978-1-64999-225-3

Ebook Contents:

  1. Foreward
  2. Hot Tips
  1. Utilize customer testimonials
  2. Showcase testimonials from a similar demographic
  3. Fewer images, better images
  4. Spice up Call-To-Action buttons
  5. When in doubt, double the padding
  6. Empathize with the visitor’s problem
  7. Avoid center-aligned or justified paragraphs
  8. Replace, don’t add
  9. Set a single objective
  10. Create a text color hierarchy
  11. Remove your main nav
  12. Use footer for pre-sale
  13. Highlight USP among feature list/grid
  14. Offer more pricing tiers
  15. Use specific coupons
  16. Embed your lead forms
  17. If you market to everyone, it resonates with no one
  18. Sit with someone and see what it takes to convert
  19. Set a max-width typography (CPL)
  20. Highlight a testimonial from an opinion leader
  21. Avoid animation overkill
  22. Consider a color scheme
  23. Avoid the word cheap
  24. Create Haste
  25. Integrate a sticky header navigation
  26. Use fewer fonts
  27. Step into your visitor’s shoes
  28. Space using ratios
  29. Add personality
  30. Curate your FAQs
  31. Replace GIFs with video
  32. Offer an annual discount
  33. Deconstruct your About paragraph
  34. Run a regular speed test
  35. Put your name on it
  36. Align with a grid
  37. Add a splash of color
  38. Invest in an icon library
  39. Place copy before images on mobile
  40. Offer a free teaser
  41. Code your own social share buttons
  42. Add Open Graph meta tags
  43. Emphasize time-saving
  44. Tighten your big type
  45. Don’t neglect Retina optimization
  46. Remove the obstacles to demo
  47. Lower the risk to commit
  48. Keep brand capitalization consistent
  49. Keep vertical spacing even
  50. Suggest a pricing option
  51. Increase demand by limiting supply
  52. Add social proof
  53. Focus on solving copy first
  54. Consider dark mode
  55. Align your marketing
  56. Increase the contrast of your button text
  57. Only A/B test high traffic pages
  58. Minimize the options
  59. Try font smoothing
  60. Liven with illustrations
  61. Trim the fat
  62. Include an email within error messages
  63. Add a radial burst behind product imagery
  64. Delay the chatbot
  65. Offer a demo down-sell
  66. Open non-essential links in a new tab
  67. Seek hero images with negative space
  68. Hint to scroll
  69. Make it accessible
  70. Demo in-page
  71. Don’t shortcut hosting
  72. Reassure during checkout
  73. Personalize the success message
  74. Steer clear of a header carousel
  75. Boost confidence with payment method logos
  76. Soft launch with a discount
  77. Implement smooth scroll
  78. Define a visual hierarchy
  79. Remove inactive social media accounts
  80. Wrap it in a device
  81. Define container width
  82. Prove you are established
  83. Strategically position testimonials
  84. Focus on people, not search engines
  85. Show them how it works
  86. Include an explainer video
  87. Focus on form UX
  88. Consider a lifetime discount
  89. Focus on benefits, not features
  90. Alternate section background colors
  91. Bring it to life
  92. Keep it positive
  93. Emphasize the value
  94. Consider parity pricing
  95. Reuse winning templates
  96. Don’t get too fancy
  97. Reinvest your profits
  98. Test new narratives
  99. Make it fast
  100. Don’t forget the why
  101. Start from the beginning, again
  102. Book Credits
  1. Credits
  2. Extras (Filters, Audiobook, Checklists)

Link Disclosure: this book contains a handful of affiliate links for products or services I've used in the past. Often the link unlocks a discount for you or/and a small kick back for me.

Foreward

It Depends.

Ha! The best and worst advice one can give.

Context is everything when it comes to Landing Page optimization.

  1. Who is your target demographic?
  2. What is their problem?
  3. How does your offering solve it?

Every Landing Page has a different objective. So before we get going, you need answer those three questions and set them in stone.

Got your answers? Great.

Now what would your target demographic need to see and read in a Landing Page to be persuaded to go all the way?

Unsure? No problem. That's why I created this book.

One hundred tips can be overwhelming. So to get the most out of this book, I recommend reading a handful at a time, digesting the info, and then implementing the lessons that resonate the most with you.

The goal of the book is not to turn a Landing Page into a money-maker overnight. It's for you to strengthen your current and future Landing Pages through understanding.

And context.

Wishing you the strongest of Landing Pages.

Rob Hope

Signature

Signature

#69 - Checkout Tips, Development Tips, Optimization Tips, UX Tips

Make it accessible

Hot Tip #69 is to make it accessible.

Providing people with health conditions or impairments, the ability to read and navigate your Landing Page easily is the right thing to do.

Here are five small tasks that can go a long way:

  1. Create a clear :focus state like this – keep hitting tab on your keyboard and see what happens in your Landing Page.
  2. Ensure your text color contrast isn’t weak – this text against this background – has a decent AAA accessibility score of 8.99.
  3. Increase your browser font size and see if your Landing Page layout breaks or anything become illegible.
  4. Correctly assign and order semantic headings (H1, H2, H3) – disabling your stylesheet or using a screen reader will quickly surface issues with your hierarchy.
  5. Describe all your non-decorative images using the alt tag – if an image is only there for graphic purpose you can let the screen reader skip it.

One hour tackling the above, could saves hundreds of frustrating hours for others.

The exercise will also strengthen your Landing Page by surfacing fundamental development issues.

  • Chrome Lighthouse – Instructions how to run an accessibility audit for your Landing Page in Google Chrome.
  • Contrast for Mac – Great tool I use to to ensure my text colors are within Accessibility standards.
  • Accessible Color Generator – Useful to find the nearest accessible-passing color based on your color inputs (that are failing).
  • Focusing on Focus Styles – Solid article by Eric Bailey covering :focus and :active CSS selectors.
  • 10 Screen Readers – A curated round-up by UsabilityGeek.
  • UserWay – A website accessibility solution for ADA & WCAG Compliance. Their widget sits in the corner of the browser where users can customize their browsing experience.
#70 - Development Tips

Demo in-page

Hot Tip #70 is to integrate an in-page product demo.

Traditionally Landing Pages demonstrate their products through screenshots, embedded videos, or link out to an online demo.

Have you considered integrating an in-page demo of your product?

In-page demo In-page demo

Landing Pages putting in the extra effort by demonstrating their actual product in-page, result in a spectacular first impressions.

#71 - Development Tips, Optimization Tips

Don’t shortcut hosting

Hot Tip #71 is don’t take shortcuts on website hosting.

Cheap, shared hosting will end up costing a lot more (through downtime, hacks, sluggish speeds, slow support, and frustrated customers) in comparison to the savings you’d get from using a reputable host.

However, hosting advice is subjective to where you are in your journey. This tip would apply to Landing Pages with a product or service people are buying.

—

Bonus: here are some hosting FAQs and answers I give One Page Love readers who ask. These are actually taken from my email macros I use them so much:)

FAQ: I have a product idea I want to validate but have little budget or coding experience?

Build a free Landing Page online using Carrd. It’s free if you keep the name.carrd.co subdomain, then $9/year if you want to use a custom domain.

FAQ: I have a product idea, want to use WordPress but have little budget?

Bluehost is an option if you really want to use WordPress + a free theme. It’s not the best hosting but if you are giving away a free product and need to use WordPress, it’s your best option. This link discounts to $3/month if you pay annually.

FAQ: I want good hosting for my Landing Page and want to use WordPress?

Flywheel hosts all my WordPress websites and Landing Pages. The uptime is solid, CDN fast, daily backups are great with a 1-click restore, staging for testing convenient and the support is superb. I’m a massive fan. For my network of sites I’m paying $100/month.

FAQ: I want good hosting for my Landing Page and don’t want to use WordPress?

If you know your way around a server, Digital Ocean is your best bet at $5/month. I use it for 1 of my Landing Pages.

#72 - Checkout Tips, Conversion Tips

Reassure during checkout

Hot Tip #72 is to reassure your visitors during the checkout process.

Nerves are high. Settle them with these small reminders, strategically positioned near the checkout form:

⭐️ The average customer star rating
🍏 A small stack of well-known client logos
💳 A payment-related FAQ
💬 A short but comforting testimonial

Also, try to include anything that adds transparency to the experience. This can alleviate any lingering doubts the visitor may have.

Note how LearnUX reassures by showing you exactly how the payment will appear on your statement — including the renewal date differences between tiers:

LearnUX checkout

If checkout customization isn’t possible in your Landing Page, the above would still apply to the area around your pricing table or final CTA button.

The end.

There are no more Hot Tips to load in this archive.

Next