Landing Page
Hot Tips
Edition v1.1
Author: Rob Hope
Editor: Scott Murcott
Producer: One Page Love
🔐 This Ebook link is private. Please share the book using: landingpagehottips.com
🔍 Looking for tip filters, downloads and checklists? Visit Extras
Link Disclosure: this book contains a handful of affiliate links for products or services I've used in the past. Often the link unlocks a discount for you or/and a small kick back for me.
Ha! The best and worst advice one can give.
Context is everything when it comes to Landing Page optimization.
Every Landing Page has a different objective. So before we get going, you need answer those three questions and set them in stone.
Got your answers? Great.
Now what would your target demographic need to see and read in a Landing Page to be persuaded to go all the way?
Unsure? No problem. That's why I created this book.
One hundred tips can be overwhelming. So to get the most out of this book, I recommend reading a handful at a time, digesting the info, and then implementing the lessons that resonate the most with you.
The goal of the book is not to turn a Landing Page into a money-maker overnight. It's for you to strengthen your current and future Landing Pages through understanding.
And context.
Wishing you the strongest of Landing Pages.
Hot Tip #85 is to show them how it works.
The first question most SaaS Landing Page visitors ask is How much is it?. This should always be answered with full transparency, no tricks.
And the second? I’d argue it’s to show them the exact steps needed to go from sign up to smooth sailing. Invest some time here. Use numbered lists. The more visual it is, the better.
If you can show the Landing Page visitor just how easy it is to get started, they’re more likely to give it a try.
Hot Tip #86 is to include an explainer video.
Well-thought-out explainer videos can help improve conversions for complex products or services.
⏳ Keep it under 30 seconds (longer can work, but only if brilliant)
💬 Use subtitles
👆 Don’t forget the CTA at the end
Conversely, a rushed explainer video without a budget or refined script will hurt your brand and Landing Page conversions.
Hot Tip #87 is to focus on form UX.
The importance of good form usability is overlooked in Landing Pages. Fancy layouts with too many required fields will drop conversions.
✅ Arrange fields in one column
✅ Keep required fields to a minimum
✅ Position labels near the top-left of fields
✅ Tab in the correct order
Investing in a user-friendly form experience is worth every cent for your Landing Page.
Hot Tip #88 is to consider a lifetime pricing option for your SaaS service.
If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.
Danny from Headlime said this pricing strategy significantly boosted short-term cash flow, which he immediately reinvested into his core offering.