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Landing Page Hot Tips by Rob Hope




Landing Page
Hot Tips

Edition v1.1




Author: Rob Hope
Editor: Scott Murcott
Producer: One Page Love




Hot Tips Fire




Share the book using:
landingpagehottips.com





Copyright ©2025 One Page Love
All rights reserved

First published: September 2020
Last updated: June 2025

978-1-64999-225-3 ISBN

978-1-64999-225-3

978-1-64999-225-3

Ebook Contents:

  1. Foreward
  2. Hot Tips
  1. Utilize customer testimonials
  2. Showcase testimonials from a similar demographic
  3. Fewer images, better images
  4. Spice up Call-To-Action buttons
  5. When in doubt, double the padding
  6. Empathize with the visitor’s problem
  7. Avoid center-aligned or justified paragraphs
  8. Replace, don’t add
  9. Set a single objective
  10. Create a text color hierarchy
  11. Remove your main nav
  12. Use footer for pre-sale
  13. Highlight USP among feature list/grid
  14. Offer more pricing tiers
  15. Use specific coupons
  16. Embed your lead forms
  17. If you market to everyone, it resonates with no one
  18. Sit with someone and see what it takes to convert
  19. Set a max-width typography (CPL)
  20. Highlight a testimonial from an opinion leader
  21. Avoid animation overkill
  22. Consider a color scheme
  23. Avoid the word cheap
  24. Create Haste
  25. Integrate a sticky header navigation
  26. Use fewer fonts
  27. Step into your visitor’s shoes
  28. Space using ratios
  29. Add personality
  30. Curate your FAQs
  31. Replace GIFs with video
  32. Offer an annual discount
  33. Deconstruct your About paragraph
  34. Run a regular speed test
  35. Put your name on it
  36. Align with a grid
  37. Add a splash of color
  38. Invest in an icon library
  39. Place copy before images on mobile
  40. Offer a free teaser
  41. Code your own social share buttons
  42. Add Open Graph meta tags
  43. Emphasize time-saving
  44. Tighten your big type
  45. Don’t neglect Retina optimization
  46. Remove the obstacles to demo
  47. Lower the risk to commit
  48. Keep brand capitalization consistent
  49. Keep vertical spacing even
  50. Suggest a pricing option
  51. Increase demand by limiting supply
  52. Add social proof
  53. Focus on solving copy first
  54. Consider dark mode
  55. Align your marketing
  56. Increase the contrast of your button text
  57. Only A/B test high traffic pages
  58. Minimize the options
  59. Try font smoothing
  60. Liven with illustrations
  61. Trim the fat
  62. Include an email within error messages
  63. Add a radial burst behind product imagery
  64. Delay the chatbot
  65. Offer a demo down-sell
  66. Open non-essential links in a new tab
  67. Seek hero images with negative space
  68. Hint to scroll
  69. Make it accessible
  70. Demo in-page
  71. Don’t shortcut hosting
  72. Reassure during checkout
  73. Personalize the success message
  74. Steer clear of a header carousel
  75. Boost confidence with payment method logos
  76. Soft launch with a discount
  77. Implement smooth scroll
  78. Define a visual hierarchy
  79. Remove inactive social media accounts
  80. Wrap it in a device
  81. Define container width
  82. Prove you are established
  83. Strategically position testimonials
  84. Focus on people, not search engines
  85. Show them how it works
  86. Include an explainer video
  87. Focus on form UX
  88. Consider a lifetime discount
  89. Focus on benefits, not features
  90. Alternate section background colors
  91. Bring it to life
  92. Keep it positive
  93. Emphasize the value
  94. Consider parity pricing
  95. Reuse winning templates
  96. Don’t get too fancy
  97. Reinvest your profits
  98. Test new narratives
  99. Make it fast
  100. Don’t forget the why
  101. Start from the beginning, again
  102. Book Credits
  1. Credits
  2. Extras (Filters, Audiobook, Checklists)

Link Disclosure: this book contains a handful of affiliate links for products or services I've used in the past. Often the link unlocks a discount for you or/and a small kick back for me.

Foreward

It Depends.

Ha! The best and worst advice one can give.

Context is everything when it comes to Landing Page optimization.

  1. Who is your target demographic?
  2. What is their problem?
  3. How does your offering solve it?

Every Landing Page has a different objective. So before we get going, you need answer those three questions and set them in stone.

Got your answers? Great.

Now what would your target demographic need to see and read in a Landing Page to be persuaded to go all the way?

Unsure? No problem. That's why I created this book.

One hundred tips can be overwhelming. So to get the most out of this book, I recommend reading a handful at a time, digesting the info, and then implementing the lessons that resonate the most with you.

The goal of the book is not to turn a Landing Page into a money-maker overnight. It's for you to strengthen your current and future Landing Pages through understanding.

And context.

Wishing you the strongest of Landing Pages.

Rob Hope

Signature

Signature

Show them how it works

Hot Tip #85 is to show them how it works.

The first question most SaaS Landing Page visitors ask is How much is it?. This should always be answered with full transparency, no tricks.

And the second? I’d argue it’s to show them the exact steps needed to go from sign up to smooth sailing. Invest some time here. Use numbered lists. The more visual it is, the better.

Hot It Works reference Hot It Works reference Hot It Works reference Hot It Works reference

If you can show the Landing Page visitor just how easy it is to get started, they’re more likely to give it a try.

Include an explainer video

Hot Tip #86 is to include an explainer video.

Well-thought-out explainer videos can help improve conversions for complex products or services.

⏳ Keep it under 30 seconds (longer can work, but only if brilliant)
💬 Use subtitles
👆 Don’t forget the CTA at the end

Conversely, a rushed explainer video without a budget or refined script will hurt your brand and Landing Page conversions.

  • Landed — A service to help pair you with a great video editor. Pricing starts at $3k for a full month with a junior video editor. They could also help produce a full fleet of social media vids to align with the Landing Page.
  • Explainer Video services on Fiverr — Great to outsource 2–3 cheap concepts to help brainstorm the final product.
  • Artlist — One of the best video stock libraries out there. I used them for the explainer video for this Ebook. If you struggle with speaking clearly, they also have a very respectable AI text-to-voice generator. This could help give your video that professional edge you need.

Focus on form UX

Hot Tip #87 is to focus on form UX.

The importance of good form usability is overlooked in Landing Pages. Fancy layouts with too many required fields will drop conversions.

✅ Arrange fields in one column
✅ Keep required fields to a minimum
✅ Position labels near the top-left of fields
✅ Tab in the correct order

Investing in a user-friendly form experience is worth every cent for your Landing Page.

  • Form UI/UX – Crazy Egg published a brilliant Form UI and UX visual guideline.

Consider a lifetime discount

Hot Tip #88 is to consider a lifetime pricing option for your SaaS service.

If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.

Lifetime Pricing Discount

Danny from Headlime said this pricing strategy significantly boosted short-term cash flow, which he immediately reinvested into his core offering.

The end.

There are no more Hot Tips to load in this archive.

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