Landing Page
Hot Tips
Edition v1.1
Author: Rob Hope
Editor: Scott Murcott
Producer: One Page Love
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Copyright ©2025 One Page Love
All rights reserved
First published: September 2020
Last updated: July 2025
978-1-64999-225-3 ISBN
Ebook Contents:
- Utilize customer testimonials
- Showcase testimonials from a similar demographic
- Fewer images, better images
- Spice up Call-To-Action buttons
- When in doubt, double the padding
- Empathize with the visitor’s problem
- Avoid center-aligned or justified paragraphs
- Replace, don’t add
- Set a single objective
- Create a text color hierarchy
- Remove your main nav
- Use footer for pre-sale
- Highlight USP among feature list/grid
- Offer more pricing tiers
- Use specific coupons
- Embed your lead forms
- If you market to everyone, it resonates with no one
- Sit with someone and see what it takes to convert
- Set a max-width typography (CPL)
- Highlight a testimonial from an opinion leader
- Avoid animation overkill
- Consider a color scheme
- Avoid the word cheap
- Create Haste
- Integrate a sticky header navigation
- Use fewer fonts
- Step into your visitor’s shoes
- Space using ratios
- Add personality
- Curate your FAQs
- Replace GIFs with video
- Offer an annual discount
- Deconstruct your About paragraph
- Run a regular speed test
- Put your name on it
- Align with a grid
- Add a splash of color
- Invest in an icon library
- Place copy before images on mobile
- Offer a free teaser
- Code your own social share buttons
- Add Open Graph meta tags
- Emphasize time-saving
- Tighten your big type
- Don’t neglect Retina optimization
- Remove the obstacles to demo
- Lower the risk to commit
- Keep brand capitalization consistent
- Keep vertical spacing even
- Suggest a pricing option
- Increase demand by limiting supply
- Add social proof
- Focus on solving copy first
- Consider dark mode
- Align your marketing
- Increase the contrast of your button text
- Only A/B test high traffic pages
- Minimize the options
- Try font smoothing
- Liven with illustrations
- Trim the fat
- Include an email within error messages
- Add a radial burst behind product imagery
- Delay the chatbot
- Offer a demo down-sell
- Open non-essential links in a new tab
- Seek hero images with negative space
- Hint to scroll
- Make it accessible
- Demo in-page
- Don’t shortcut hosting
- Reassure during checkout
- Personalize the success message
- Steer clear of a header carousel
- Boost confidence with payment method logos
- Soft launch with a discount
- Implement smooth scroll
- Define a visual hierarchy
- Remove inactive social media accounts
- Wrap it in a device
- Define container width
- Prove you are established
- Strategically position testimonials
- Focus on people, not search engines
- Show them how it works
- Include an explainer video
- Focus on form UX
- Consider a lifetime discount
- Focus on benefits, not features
- Alternate section background colors
- Bring it to life
- Keep it positive
- Emphasize the value
- Consider parity pricing
- Reuse winning templates
- Don’t get too fancy
- Reinvest your profits
- Test new narratives
- Make it fast
- Don’t forget the why
- Start from the beginning, again
- Book Credits
Link Disclosure: this book contains a handful of affiliate links for products or services I've used in the past. Often the link unlocks a discount for you or/and a small kick back for me.
It Depends.
Ha! The best and worst advice one can give.
Context is everything when it comes to Landing Page optimization.
- Who is your target demographic?
- What is their problem?
- How does your offering solve it?
Every Landing Page has a different objective. So before we get going, you need answer those three questions and set them in stone.
Got your answers? Great.
Now what would your target demographic need to see and read in a Landing Page to be persuaded to go all the way?
Unsure? No problem. That's why I created this book.
One hundred tips can be overwhelming. So to get the most out of this book, I recommend reading a handful at a time, digesting the info, and then implementing the lessons that resonate the most with you.
The goal of the book is not to turn a Landing Page into a money-maker overnight. It's for you to strengthen your current and future Landing Pages through understanding.
And context.
Wishing you the strongest of Landing Pages.
Emphasize the value
Hot Tip #93 is to emphasize the value.
A “$79 Design Systems Course worth $249” doesn’t offer much appeal, other than a monetary saving of $170.
What if your $79 Design Systems Course included a design systems blueprint for Figma/Sketch/Photoshop (saving you 10hrs) and a year’s access to a private design community?
🚫 You save $170
✅ You get learning, assets, time-saving, and access.
“Price is what you pay; value is what you get.”
– Warren Buffett
Consider parity pricing
Hot Tip #94 is to consider parity pricing.
Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.
A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.
With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.
Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.
- PPP Discussion — Check out this ‘Purchasing Power Parity’ podcast episode with Wes Bos and Scott Tolinski. Wes is a developer and teacher and offers parity pricing on all of his courses.
- Parity Bar – Neat service to offer parity pricing coupons within your Landing Page header. It’s free for the first 10k views.
- PPP API – A Purchasing Power Parity API built by Robin Wieruch to help integrate parity pricing into your Landing Pages.
- Parity Pricing Landing Pages – A very young collection of Landing Pages I’ve kicked off featuring parity pricing.
Reuse winning templates
Hot Tip #95 is to reuse your winning Landing Page templates.
It’s tempting to start a Landing Page from scratch for a new launch, but why not consider reusing an older template that worked well.
The 80/20 principle works well here.
Try spending 20% of your time on your Landing Page arrangement and 80% on your content.
- Designmodo Startup – A wonderful Landing Page builder solution (for you to host yourself) utilising the Bootstrap framework. The design is definitely up there with the best and features over 300 components to interchange and customize.
- Squarespace – Your best hosted solution if you would like to build a Landing Page online with an alongside blog for content marketing. It is also worth noting if design is your weak point, Squarespace design is perhaps the best out there and will give you a better first impression than the other online website builders.
- Unbounce – Online Landing Page builder who encourage duplicating your best performing templates to save time. A quick shoutout to them who have been super supportive of this book online.
- Landing Page Templates – A collection of 300+ Landing Page templates I’ve reviewed over the past few years. About 80 of them are free to test a few ideas at low cost.
- Carrd – Your go-to option if you want to build a basic Landing Page online for free. Then only $9/year if you want to use a custom domain. Founder AJ is a real legend in the template-building space.
Don’t get too fancy
Hot Tip #96 is don’t get too fancy.
Parallax scrolling, scroll transitions, custom cursors, color switchers…
While they all have their time and place, avoid dwelling on them if you are new to Landing Pages or not making sales.
Instead, spend your time on an in-page demo or a remarkable product. This will be way more beneficial in the long run.
When your sales start rolling in, then you can indulge in a little bit of flair.