1. Foreward
2. Hot Tips

1. Utilize customer testimonials
2. Showcase testimonials from a similar demographic
3. Fewer images, better images
4. Spice up Call-To-Action buttons
5. When in doubt, double the padding
6. Empathize with the visitor’s problem
7. Avoid center-aligned or justified paragraphs
8. Replace, don’t add
9. Set a single objective
10. Create a text color hierarchy
11. Remove your main nav
12. Use footer for pre-sale
13. Highlight USP among feature list/grid
14. Offer more pricing tiers
15. Use specific coupons
16. Embed your lead forms
17. If you market to everyone, it resonates with no one
18. Sit with someone and see what it takes to convert
19. Set a max-width typography (CPL)
20. Highlight a testimonial from an opinion leader
21. Avoid animation overkill
22. Consider a color scheme
23. Avoid the word cheap
24. Create Haste
25. Integrate a sticky header navigation
26. Use fewer fonts
27. Step into your visitor’s shoes
28. Space using ratios
29. Add personality
30. Curate your FAQs
31. Replace GIFs with video
32. Offer an annual discount
33. Deconstruct your About paragraph
34. Run a regular speed test
35. Put your name on it
36. Align with a grid
37. Add a splash of color
38. Invest in an icon library
39. Place copy before images on mobile
40. Offer a free teaser
41. Code your own social share buttons
42. Add Open Graph meta tags
43. Emphasize time-saving
44. Tighten your big type
45. Don’t neglect Retina optimization
46. Remove the obstacles to demo
47. Lower the risk to commit
48. Keep brand capitalization consistent
49. Keep vertical spacing even
50. Suggest a pricing option
51. Increase demand by limiting supply
52. Add social proof
53. Focus on solving copy first
54. Consider dark mode
55. Align your marketing
56. Increase the contrast of your button text
57. Only A/B test high traffic pages
58. Minimize the options
59. Try font smoothing
60. Liven with illustrations
61. Trim the fat
62. Include an email within error messages
63. Add a radial burst behind product imagery
64. Delay the chatbot
65. Offer a demo down-sell
66. Open non-essential links in a new tab
67. Seek hero images with negative space
68. Hint to scroll
69. Make it accessible
70. Demo in-page
71. Don’t shortcut hosting
72. Reassure during checkout
73. Personalize the success message
74. Steer clear of a header carousel
75. Boost confidence with payment method logos
76. Soft launch with a discount
77. Implement smooth scroll
78. Define a visual hierarchy
79. Remove inactive social media accounts
80. Wrap it in a device
81. Define container width
82. Prove you are established
83. Strategically position testimonials
84. Focus on people, not search engines
85. Show them how it works
86. Include an explainer video
87. Focus on form UX
88. Consider a lifetime discount
89. Focus on benefits, not features
90. Alternate section background colors
91. Bring it to life
92. Keep it positive
93. Emphasize the value
94. Consider parity pricing
95. Reuse winning templates
96. Don’t get too fancy
97. Reinvest your profits
98. Test new narratives
99. Make it fast
100. Don’t forget the why
101. Start from the beginning, again
102. Book Credits

3. Credits
4. Extras (Filters, Audiobook, Checklists)

Link Disclosure: this book contains a handful of affiliate links for products or services I've used in the past. Often the link unlocks a discount for you or/and a small kick back for me.