Use footer for pre-sale
Hot Tip #12 is to use your footer area for pre-sale support.
If your visitor has not committed by the end of the scroll, they still have doubts. Insert your FAQs, along with your support details:
Root UI Kit
Ackee
Mouseless
This area could be the difference between a visitor and a customer.
FAQ Examples - A more specific collection I've put together of well-designed or interesting FAQ sections in Landing Pages
FAQ Inspiration - A collection of 70+ Landing Pages I've curated featuring helpful FAQs near the bottom.