#86
Include an explainer video
Hot Tip #86 is to include an explainer video.
Well-thought-out explainer videos can help improve conversions for complex products or services.
⏳ Keep it under 30 seconds (longer can work, but only if brilliant)
💬 Use subtitles
👆 Don't forget the CTA at the end
Conversely, a rushed explainer video without a budget or refined script will hurt your brand and Landing Page conversions.
Landed - Video Editors - A service to help pair you with a great video editor. Pricing starts at $3k for a full month with a junior video editor. They could also help produce a full fleet of social media vids to align with the Landing Page.
Fiverr Explainer Videos - Great to outsource 2–3 cheap concepts to help brainstorm the final product.
Artlist - One of the best video stock libraries out there. I used them for the explainer video for this Ebook. If you struggle with speaking clearly, they also have a very respectable AI text-to-voice generator. This could help give your video that professional edge you need.