#58

Minimize the options

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Hot Tip #58 is to minimize the options.

Do you really need:

๐Ÿ“Š 5 different pricing plans?
๐Ÿ“ 7 required fields in your enquiry form?
๐ŸŽจ 16 different product color choices?

"The time it takes to make a decision increases with the number and complexity of choices." - Hicks Law

Hicks Law - Beautifully illustrated representation on Laws of UX