#58
Minimize the options
Hot Tip #58 is to minimize the options.
Do you really need:
๐ 5 different pricing plans?
๐ 7 required fields in your enquiry form?
๐จ 16 different product color choices?
"The time it takes to make a decision increases with the number and complexity of choices." - Hicks Law
Hicks Law - Beautifully illustrated representation on Laws of UX