Keep it positive

Hot Tip #92 is to keep the tone of your copywriting positive.

🚫 Chat software that doesn't sell your info
✅ Chat software focused on privacy

🚫 A legal course that doesn't ramble
✅ A legal course that's straight to the point

🚫 Don't be negative
✅ Keep it positive

Position your offering as a confident solution, not a snarky competitor.