Seek hero images with negative space
Hot Tip #67 is to seek for background images featuring negative space.
Negative space refers to the area of an image surrounding the main subject or object. This can be intentionally shot and cropped to provide a beautiful canvas for your copy — helping prevent overlapping elements:
If you know your way around Photoshop, start by expanding your hero image canvas to the left or right. Then fill the newly created blank space using the Content-Aware fill option. It’s honestly magic.
- Unsplash - High quality, well curated free stock images.
- Stocksy - My favorite premium resource for stock images. If you only need a single authentic image for your Landing Page, seriously consider starting here.
- Whitespace Inspiration - A collection of 1000+ Landing Pages I've curated featuring healthy whitespace.
