Personalize the success message

Hot Tip #73 is to personalize the success message.

Congrats on converting your Landing Page visitor into a beaming customer. Why not strengthen the relationship with a personalized ‘thank you’ message as the transaction completes?

The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet cherry when someone includes an (unexpected) handwritten note inside a packaged delivery.

When I paid for my HEY account, this popped up from the CEO. I shared it with around 5 people and saw the same message shared a dozen times on social media:

Write the personalized message you would want to receive after buying a product online — it’s a wasted opportunity not to.