Hot Tip #14 is to offer more pricing tiers.

Aim to tier up with more features and benefits versus tiering down by stripping your core offering.

“Give people who would be happy to pay you more money, the opportunity to pay you more money.” ~ Adam Wathan, Refactoring UI (source)

Hot Tip #15 is to track marketing efforts with platform-specific coupons that lead to your Landing Page.

It's our tenth birthday! Use the following coupon on our website for 10% off:

🚫 Bday10

✅ Twitter10
✅ Insta10
✅ InstaStory10
✅ LinkedIn10
✅ NYTimes10

Dedicated coupons will uncover which channels are more effective while feeling exclusive to your audience.

Hot Tip #32 is to offer an annual discount.

Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.

Note how Unbounce has a Monthly/Annual switcher with a crystal clear “Save 10%” badge on the annual tab:

Also, note how the tiered pricing changes as you switch:

Avoid doing anything too fancy with your pricing switcher. Rather aim for legibility and a stable experience that’s been tested on mobile thoroughly.

Hot Tip #50 is to suggest a pricing option.

Sure, some Landing Page visitors are price-conscious, but a good portion of them don’t want to spend time investigating. They are convinced by your pitch and simply want to know the option suggested will offer the best value.

Lee Robinson says this hugely impacted his course sales. Note how he simply highlights a tier with green:

Refactoring UI enlarges a tier:

And how cute is this on-brand border by Google:

Hot Tip #51 is to increase demand by limiting supply.

The Headlime site has a limited number of $129 lifetime pricing spots available. Once sold out the price goes up:

Founder Danny said it worked wonders for the launch, with both the limited $49 and $89 lifetime pricing specials selling out quickly.

The same goes for limiting time. So consider adding a notice near the CTA button reminding the price is only discounted for the remainder of June.

And lastly consider limiting physical quantities. Experiment by displaying a visible count of stock remaining.

Hot Tip #88 is to consider a lifetime pricing option for your SaaS service.

If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.

Danny from Headlime said this pricing strategy significantly boosted short-term cash flow, which he immediately reinvested into his core offering.

Hot Tip #93 is to emphasize the value.

A "$79 Design Systems Course worth $249" doesn't offer much appeal, other than a monetary saving of $170.

What if your $79 Design Systems Course included a design systems blueprint for Figma/Sketch/Photoshop (saving you 10hrs) and a year's access to a private design community?

🚫 You save $170
✅ You get learning, assets, time-saving, and access.

"Price is what you pay; value is what you get."

- Warren Buffett

Hot Tip #94 is to consider parity pricing.

Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.

A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.

With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.

Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.