Hot Tip #16 is to embed your forms to try capture leads immediately.

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Remember, with every page load your conversion rate drops, so try capture leads as soon as possible.

Hot Tip #58 is to minimize the options.

Do you really need:

📊 5 different pricing plans?
📝 7 required fields in your enquiry form?
🎨 16 different product color choices?

"The time it takes to make a decision increases with the number and complexity of choices." - Hicks Law

Hot Tip #69 is to make it accessible.

Providing people with health conditions or impairments, the ability to read and navigate your Landing Page easily is the right thing to do.

Here are five small tasks that can go a long way:

1. Create a clear :focus state like this - keep hitting tab on your keyboard and see what happens in your Landing Page.

2. Ensure your text color contrast isn't weak - this text against this background - has a decent AAA accessibility score of 8.99.

3. Increase your browser font size and see if your Landing Page layout breaks or anything become illegible.

4. Correctly assign and order semantic headings (H1, H2, H3) - disabling your stylesheet or using a screen reader will quickly surface issues with your hierarchy.

5. Describe all your non-decorative images using the alt tag - if an image is only there for graphic purpose you can let the screen reader skip it.

One hour tackling the above, could saves hundreds of frustrating hours for others.

The exercise will also strengthen your Landing Page by surfacing fundamental development issues.

Hot Tip #87 is to focus on form UX.

The importance of good form usability is overlooked in Landing Pages. Fancy layouts with too many required fields will drop conversions.

✅ Arrange fields in one column
✅ Keep required fields to a minimum
✅ Position labels near the top-left of fields
✅ Tab in the correct order

Investing in a user-friendly form experience is worth every cent for your Landing Page.