Hot Tip #14 is to offer more pricing tiers.

Aim to tier up with more features and benefits versus tiering down by stripping your core offering.

“Give people who would be happy to pay you more money, the opportunity to pay you more money.” ~ Adam Wathan, Refactoring UI (source)

Hot Tip #32 is to offer an annual discount.

Offering a saving for a 12-month commitment can really help boost cash flow for your SaaS.

Note how Unbounce has a Monthly/Annual switcher with a crystal clear “Save 10%” badge on the annual tab:

Also, note how the tiered pricing changes as you switch:

Avoid doing anything too fancy with your pricing switcher. Rather aim for legibility and a stable experience that’s been tested on mobile thoroughly.

Hot Tip #50 is to suggest a pricing option.

Sure, some Landing Page visitors are price-conscious, but a good portion of them don’t want to spend time investigating. They are convinced by your pitch and simply want to know the option suggested will offer the best value.

Lee Robinson says this hugely impacted his course sales. Note how he simply highlights a tier with green:

Refactoring UI enlarges a tier:

And how cute is this on-brand border by Google:

Hot Tip #51 is to increase demand by limiting supply.

The Headlime site has a limited number of $129 lifetime pricing spots available. Once sold out the price goes up:

Founder Danny said it worked wonders for the launch, with both the limited $49 and $89 lifetime pricing specials selling out quickly.

The same goes for limiting time. So consider adding a notice near the CTA button reminding the price is only discounted for the remainder of June.

And lastly consider limiting physical quantities. Experiment by displaying a visible count of stock remaining.

Hot Tip #58 is to minimize the options.

Do you really need:

📊 5 different pricing plans?
📝 7 required fields in your enquiry form?
🎨 16 different product color choices?

"The time it takes to make a decision increases with the number and complexity of choices." - Hicks Law

Hot Tip #72 is to reassure your visitors during the checkout process.

Nerves are high. Settle them with these small reminders, strategically positioned near the checkout form:

⭐️ The average customer star rating
🍏 A small stack of well-known client logos
💳 A payment-related FAQ
💬 A short but comforting testimonial

Also, try to include anything that adds transparency to the experience. This can alleviate any lingering doubts the visitor may have.

Note how LearnUX reassures by showing you exactly how the payment will appear on your statement — including the renewal date differences between tiers:

If checkout customization isn’t possible in your Landing Page, the above would still apply to the area around your pricing table or final CTA button.

Hot Tip #83 is to strategically position testimonials.

We’ve discussed curating testimonials to provide the most value to your Landing Page visitor. But where do we put them?

Start by positioning your best testimonial — preferably from an opinion leader in your industry — above the fold. This will strengthen your intro pitch and lower bounce rates. Now position other testimonials relevant to the Landing Page topic.

Example: If you are showcasing a specific product feature, try to position a testimonial mentioning that feature alongside it.

Note how the CleanShot X screen capture tool is talking about the ease of saving, copying, dragging, dropping, and then just below it a customer testimonial suggests the tool is like a Swiss Army knife:

Finally, position a testimonial near checkout that mentions value for money or overall satisfaction.

Hot Tip #88 is to consider a lifetime pricing option for your SaaS service.

If your running costs are very low and you have minimal support demands, consider a once-off pricing option for your subscription.

Danny from Headlime said this pricing strategy significantly boosted short-term cash flow, which he immediately reinvested into his core offering.

Hot Tip #94 is to consider parity pricing.

Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.

A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.

With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.

Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.