Hot Tip #15 is to track marketing efforts with platform-specific coupons that lead to your Landing Page.

It's our tenth birthday! Use the following coupon on our website for 10% off:

🚫 Bday10

✅ Twitter10
✅ Insta10
✅ InstaStory10
✅ LinkedIn10
✅ NYTimes10

Dedicated coupons will uncover which channels are more effective while feeling exclusive to your audience.

Hot Tip #17 is if you are marketing to everyone, your message is resonating with no one.

Identify your audience and research the subject matter to craft Landing Page copy your targeted community will appreciate.

Headline:

🚫 Join the biggest Lord of the Rings fan club online

✅ An online community where second breakfast is a dietary staple and Old Toby’s smoke can be seen drifting from humble abodes.

CTA button:

🚫 Join Club for $9/month

✅ Enter Hobbiton for $9/month

What copy will make your visitor think, These are my people?

Hot Tip #42 is to add Open Graph meta tags.

These tags add images — plus text alongside them — to Landing Page links shared on social media.

Simply put, meta tags with optimized links are clicked more than those without them. 15 minutes invested here is worth it.

This is what the Hot Tips Landing Page looks like when shared on Twitter. Note the additional ‘Subscribe Free’ I added to the description to answer the potential doubt:

Hot Tip #55 is to align your marketing and Landing Page narratives.

A Google Ad for freelance time-tracking software that takes you to a page offering time-tracking for teams is confusing. Consider this advertisement:

Which intro headline do you think resonated more with the visitor?

🚫 Voted the world’s most innovative time-tracking software for teams.

✅ Optimize your freelance hours with automated time-tracking software.

It is vital we don’t lose our visitors upon arrival. Spend some time reviewing your marketing copy and where it takes their expectations.

Hot Tip #73 is to personalize the success message.

Congrats on converting your Landing Page visitor into a beaming customer. Why not strengthen the relationship with a personalized ‘thank you’ message as the transaction completes?

The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet cherry when someone includes an (unexpected) handwritten note inside a packaged delivery.

When I paid for my HEY account, this popped up from the CEO. I shared it with around 5 people and saw the same message shared a dozen times on social media:

Write the personalized message you would want to receive after buying a product online — it’s a wasted opportunity not to.

Hot Tip #76 is to soft launch with a discount.

A soft launch involves moving your Landing Page from private server to live production without a grand public announcement.

After your first successful transaction live test, send an email (or segmented newsletter) with a healthy discount to a select audience.

This reward could be for their early-adoption signup or long-time loyalty. Remind them that they are the first to know about the discount and keep the tone personal.

This soft launch method allows for kinder — often more detailed — feedback which helps ensure your Landing Page Commerce pipeline is watertight before the announcement.

Hot Tip #94 is to consider parity pricing.

Simply put, Purchasing Power Parity (PPP) suggests a discounted price for people earning a weaker currency.

A $99 USD Laravel 101 Course to a developer working in Silicon Valley is the equivalent of a dinner for two. $99 USD to a developer working in Mumbai or Maputo is a completely different story.

With the rise of remote working, location-based parity pricing gets more tricky, but offering it — if you can — is the right thing to do.

Not only will you increase revenue, but you’ll achieve what you set out to do — help more people and engage meaningfully with a bigger community.

Hot Tip #98 is to test new narratives for your offering.

This is probably the most advanced Hot Tip in the series, but one worth doing if you have the traffic and budget.

We hammer on about Landing Page copy resonating with a visitor's specific — singular — problem. But what if your offering solves a few problems really well?

Primary narrative: Your time-tracking software is known for saving freelancers' time by automating their tax returns. Your API was one of the first to integrate with top tax authorities.

So your Landing Page could read: Tired of filling out tax returns? Our software 100% automates the tax return process for you.

Secondary narrative: Your software sends friendly reminder emails to clients with late payments, resulting in more overall cash flow per month.

This Landing Page could read: Losing control of outstanding payments? Our software reminds your clients for you and increases freelancer cash flow by 20%.

Duplicate your primary page, tweak the copy with the secondary narrative, and edit the imagery to spotlight the 'client reminder' emails. Now, set up a new marketing channel to align with the second narrative (late payment) and send them to this new Landing Page.

• Repeat for a 3rd or 4th Landing Page

• Assess results

• Drop the Landing Page with the worst results

• Increase the budget for the top performers

The above exercise epitomizes the power of Landing Pages.