Don’t neglect Retina optimization

Hot Tip #45 is don’t neglect Retina optimization.

Simply put, Retina Displays have higher density pixels, needing a bigger version of the imagery to appear crisp.

Clear infographics and crisp app screenshots leave a wonderful first impression, especially if your target market is designers.

A guide to <picture> and srcset – Developer Eric Portis details exactly how to deliver @2x images on Retina screens.
SVG Optimization Tool – SVG icons are a smart way to keep them crisp on all screens. ImageOptim has an excellent optimization function where you simply drag the SVG file in and it automatically cleans it up.
BGJar – Free online tool to create SVG backgrounds, keeping everything crisp on Retina screens.

Remove the obstacles to demo

Hot Tip #46 is to remove obstacles in the way of demoing your product.

Carrd allows a full website build before asking for an email address.

You are confident your SaaS offering will satisfy your potential customer. Why not get visitors to experience it as soon as possible?

Hot Tip #47 is to lower the risk to commit.

✅ Free trial
✅ No credit card needed
✅ 2 years warranty
✅ 24/7 support
✅ 30-day money-back guarantee

Note how Squarespace includes two of the above right next to their CTA button:

Your Landing Page visitor is more likely to commit knowing they will be taken care of post-purchase.

If you discovered your Landing Page for the first time today – would you feel confident signing up?

Hot Tip #48 is to keep brand capitalization consistent.

Landing Pages with different case variations of the brand name look unprofessional and can be confusing.

✅ Starbucks
🚫 Star Bucks
🚫 starbucks
🚫 StarBucks
🚫 STARBUCKS

Avoid ALL CAPS if you can. And once you’ve chosen a case style, stick with it to ensure it’s consistent throughout your Landing Page.