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Design Tips
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#01
#01
Utilize customer testimonials
Utilize customer testimonials
#02
#02
Showcase testimonials from a similar demographic
Showcase testimonials from a similar demographic
#03
#03
Fewer images, better images
Fewer images, better images
#04
#04
Spice up Call-To-Action buttons
Spice up Call-To-Action buttons
#05
#05
When in doubt, double the padding
When in doubt, double the padding
#06
#06
Empathize with the visitor's problem
Empathize with the visitor's problem
#07
#07
Avoid center-aligned or justified paragraphs
Avoid center-aligned or justified paragraphs
#08
#08
Replace, don't add
Replace, don't add
#09
#09
Set a single objective
Set a single objective
#10
#10
Create a text color hierarchy
Create a text color hierarchy
#11
#11
Remove your main nav
Remove your main nav
#12
#12
Use footer for pre-sale
Use footer for pre-sale
#13
#13
Highlight USP among feature list/grid
Highlight USP among feature list/grid
#14
#14
Offer more pricing tiers
Offer more pricing tiers
#15
#15
Use specific coupons
Use specific coupons
#16
#16
Embed your lead forms
Embed your lead forms
#17
#17
If you market to everyone, it resonates with no one
If you market to everyone, it resonates with no one
#18
#18
Sit with someone and see what it takes to convert
Sit with someone and see what it takes to convert
#19
#19
Set a max-width typography (CPL)
Set a max-width typography (CPL)
#20
#20
Highlight a testimonial from an opinion leader
Highlight a testimonial from an opinion leader
#21
#21
Avoid animation overkill
Avoid animation overkill
#22
#22
Consider a color scheme
Consider a color scheme
#23
#23
Avoid the word cheap
Avoid the word cheap
#24
#24
Create Haste
Create Haste
#25
#25
Integrate a sticky header navigation
Integrate a sticky header navigation
#26
#26
Use fewer fonts
Use fewer fonts
#27
#27
Step into your visitor's shoes
Step into your visitor's shoes
#28
#28
Space using ratios
Space using ratios
#29
#29
Add personality
Add personality
#30
#30
Curate your FAQs
Curate your FAQs
#31
#31
Replace GIFs with video
Replace GIFs with video
#32
#32
Offer an annual discount
Offer an annual discount
#33
#33
Deconstruct your About paragraph
Deconstruct your About paragraph
#34
#34
Run a regular speed test
Run a regular speed test
#35
#35
Put your name on it
Put your name on it
#36
#36
Align with a grid
Align with a grid
#37
#37
Add a splash of color
Add a splash of color
#38
#38
Invest in an icon library
Invest in an icon library
#39
#39
Place copy before images on mobile
Place copy before images on mobile
#40
#40
Offer a free teaser
Offer a free teaser
#41
#41
Code your own social share buttons
Code your own social share buttons
#42
#42
Add Open Graph meta tags
Add Open Graph meta tags
#43
#43
Emphasize time-saving
Emphasize time-saving
#44
#44
Tighten your big type
Tighten your big type
#45
#45
Don't neglect Retina optimization
Don't neglect Retina optimization
#46
#46
Remove the obstacles to demo
Remove the obstacles to demo
#47
#47
Lower the risk to commit
Lower the risk to commit
#48
#48
Keep brand capitalization consistent
Keep brand capitalization consistent
#49
#49
Keep vertical spacing even
Keep vertical spacing even
#50
#50
Suggest a pricing option
Suggest a pricing option
#51
#51
Increase demand by limiting supply
Increase demand by limiting supply
#52
#52
Add social proof
Add social proof
#53
#53
Focus on solving copy first
Focus on solving copy first
#54
#54
Consider dark mode
Consider dark mode
#55
#55
Align your marketing
Align your marketing
#56
#56
Increase the contrast of your button text
Increase the contrast of your button text
#57
#57
Only A/B test high traffic pages
Only A/B test high traffic pages
#58
#58
Minimize the options
Minimize the options
#59
#59
Try font smoothing
Try font smoothing
#60
#60
Liven with illustrations
Liven with illustrations
#61
#61
Trim the <head> fat
Trim the <head> fat
#62
#62
Include an email within error messages
Include an email within error messages
#63
#63
Add a radial burst behind product imagery
Add a radial burst behind product imagery
#64
#64
Delay the chatbot
Delay the chatbot
#65
#65
Offer a demo down-sell
Offer a demo down-sell
#66
#66
Open non-essential links in a new tab
Open non-essential links in a new tab
#67
#67
Seek hero images with negative space
Seek hero images with negative space
#68
#68
Hint to scroll
Hint to scroll
#69
#69
Make it accessible
Make it accessible
#70
#70
Demo in-page
Demo in-page
#71
#71
Don't shortcut hosting
Don't shortcut hosting
#72
#72
Reassure during checkout
Reassure during checkout
#73
#73
Personalize the success message
Personalize the success message
#74
#74
Steer clear of a header carousel
Steer clear of a header carousel
#75
#75
Boost confidence with payment method logos
Boost confidence with payment method logos
#76
#76
Soft launch with a discount
Soft launch with a discount
#77
#77
Implement smooth scroll
Implement smooth scroll
#78
#78
Define a visual hierarchy
Define a visual hierarchy
#79
#79
Remove inactive social media accounts
Remove inactive social media accounts
#80
#80
Wrap it in a device
Wrap it in a device
#81
#81
Define container width
Define container width
#82
#82
Prove you are established
Prove you are established
#83
#83
Strategically position testimonials
Strategically position testimonials
#84
#84
Focus on people, not search engines
Focus on people, not search engines
#85
#85
Show them how it works
Show them how it works
#86
#86
Include an explainer video
Include an explainer video
#87
#87
Focus on form UX
Focus on form UX
#88
#88
Consider a lifetime discount
Consider a lifetime discount
#89
#89
Focus on benefits, not features
Focus on benefits, not features
#90
#90
Alternate section background colors
Alternate section background colors
#91
#91
Bring it to life
Bring it to life
#92
#92
Keep it positive
Keep it positive
#93
#93
Emphasize the value
Emphasize the value
#94
#94
Consider parity pricing
Consider parity pricing
#95
#95
Reuse winning templates
Reuse winning templates
#96
#96
Don't get too fancy
Don't get too fancy
#97
#97
Reinvest your profits
Reinvest your profits
#98
#98
Test new narratives
Test new narratives
#99
#99
Make it fast
Make it fast
#100
#100
Don't forget the why
Don't forget the why
#101
#101
Start from the beginning, again
Start from the beginning, again
#102
#102
Book Credits
Book Credits