- #01 Utilize customer testimonials
- #02 Showcase testimonials from a similar demographic
- #03 Fewer images, better images
- #04 Spice up Call-To-Action buttons
- #05 When in doubt, double the padding
- #06 Empathize with the visitor’s problem
- #07 Avoid center-aligned or justified paragraphs
- #08 Replace, don’t add
- #09 Set a single objective
- #10 Create a text color hierarchy
- #11 Remove your main nav
- #12 Use footer for pre-sale
- #13 Highlight USP among feature list/grid
- #14 Offer more pricing tiers
- #15 Use specific coupons
- #16 Embed your lead forms
- #17 If you market to everyone, it resonates with no one
- #18 Sit with someone and see what it takes to convert
- #19 Set a max-width typography (CPL)
- #20 Highlight a testimonial from an opinion leader
- #21 Avoid animation overkill
- #22 Consider a color scheme
- #23 Avoid the word cheap
- #24 Create Haste
- #25 Integrate a sticky header navigation
- #26 Use fewer fonts
- #27 Step into your visitor’s shoes
- #28 Space using ratios
- #29 Add personality
- #30 Curate your FAQs
- #31 Replace GIFs with video
- #32 Offer an annual discount
- #33 Deconstruct your About paragraph
- #34 Run a regular speed test
- #35 Put your name on it
- #36 Align with a grid
- #37 Add a splash of color
- #38 Invest in an icon library
- #39 Place copy before images on mobile
- #40 Offer a free teaser
- #41 Code your own social share buttons
- #42 Add Open Graph meta tags
- #43 Emphasize time-saving
- #44 Tighten your big type
- #45 Don’t neglect Retina optimization
- #46 Remove the obstacles to demo
- #47 Lower the risk to commit
- #48 Keep brand capitalization consistent
- #49 Keep vertical spacing even
- #50 Suggest a pricing option
- #51 Increase demand by limiting supply
- #52 Add social proof
- #53 Focus on solving copy first
- #54 Consider dark mode
- #55 Align your marketing
- #56 Increase the contrast of your button text
- #57 Only A/B test high traffic pages
- #58 Minimize the options
- #59 Try font smoothing
- #60 Liven with illustrations
- #61 Trim the fat
- #62 Include an email within error messages
- #63 Add a radial burst behind product imagery
- #64 Delay the chatbot
- #65 Offer a demo down-sell
- #66 Open non-essential links in a new tab
- #67 Seek hero images with negative space
- #68 Hint to scroll
- #69 Make it accessible
- #70 Demo in-page
- #71 Don’t shortcut hosting
- #72 Reassure during checkout
- #73 Personalize the success message
- #74 Steer clear of a header carousel
- #75 Boost confidence with payment method logos
- #76 Soft launch with a discount
- #77 Implement smooth scroll
- #78 Define a visual hierarchy
- #79 Remove inactive social media accounts
- #80 Wrap it in a device
- #81 Define container width
- #82 Prove you are established
- #83 Strategically position testimonials
- #84 Focus on people, not search engines
- #85 Show them how it works
- #86 Include an explainer video
- #87 Focus on form UX
- #88 Consider a lifetime discount
- #89 Focus on benefits, not features
- #90 Alternate section background colors
- #91 Bring it to life
- #92 Keep it positive
- #93 Emphasize the value
- #94 Consider parity pricing
- #95 Reuse winning templates
- #96 Don’t get too fancy
- #97 Reinvest your profits
- #98 Test new narratives
- #99 Make it fast
- #100 Don’t forget the why
- #101 Start from the beginning, again
- #102 Book Credits