Highlight USP among feature list/grid

Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features.

A grid/list of 12 features can be overwhelming for a visitor who is learning about your product/service for the first time.

Begin with your highlighted USPs:

Emphasize the benefits of choosing you over the competition.

Offer more pricing tiers

Hot Tip #14 is to offer more pricing tiers.

Aim to tier up with more features and benefits versus tiering down by stripping your core offering.

“Give people who would be happy to pay you more money, the opportunity to pay you more money.” ~ Adam Wathan, Refactoring UI (source)

A persuasive higher tier – Harry from Marketing Examples brilliantly dissects the Refactoring UI higher price tier.
Pricing Table Inspiration – A collection of 150+ Landing Pages I’ve curated featuring a wide range of different pricing tables.
Pricing Table Examples – A more specific collection I’ve put together of well-designed or interesting Pricing Tables in Landing Pages.
Pricing Psychology – Help Scout breakdown 10 popular pricing strategies.

Hot Tip #15 is to track marketing efforts with platform-specific coupons that lead to your Landing Page.

It’s our tenth birthday! Use the following coupon on our website for 10% off:

🚫 Bday10

✅ Twitter10
✅ Insta10
✅ InstaStory10
✅ LinkedIn10
✅ NYTimes10

Dedicated coupons will uncover which channels are more effective while feeling exclusive to your audience.

Hot Tip #16 is to embed your forms to try capture leads immediately.

🚫 [Click here to Sign Up]

✅ (Enter your email) + [Sign Up]

Remember, with every page load your conversion rate drops, so try capture leads as soon as possible.