Hot Tip #13 is to highlight your Unique Selling Proposition (USP) among your features.
A grid/list of 12 features can be overwhelming for a visitor who is learning about your product/service for the first time.
Begin with your highlighted USPs:
Emphasize the benefits of choosing you over the competition.
Hot Tip #19 is to set a max-width for your typography.
100% width paragraphs are very difficult to read on bigger resolutions.
Typography optimization can get very technical but try aim for 45–75 characters per line (CPL). The Landing Page Hot Tips email drip had ~60 CPL. Real easy to digest. This Ebook is ~75.
Hot Tip #22 is to consider a color scheme.
A carefully crafted Landing Page color scheme stands out and takes effort. An effort your visitor will assume carries over to your event, product, or service.
Hot Tip #28 is to space using ratios.
For example, set a base size of 8px, then define your padding using multiples of 8:
Tiny gaps = 8px
Small gaps = 16px
Medium gaps = 32px
Big gaps = 64px
Using ratios aligns your content better and tightens up Landing Page design.
