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Rob Hot Tips

Make it accessible

Hot Tip #69 is to make it accessible.

Providing people with health conditions or impairments, the ability to read and navigate your Landing Page easily is the right thing to do.

Here are five small tasks that can go a long way:

One hour tackling the above, could saves hundreds of frustrating hours for others.

The exercise will also strengthen your Landing Page by surfacing fundamental development issues.

  • Chrome Lighthouse – Instructions how to run an accessibility audit for your Landing Page in Google Chrome.
  • Contrast for Mac – Great tool I use to to ensure my text colors are within Accessibility standards.
  • Accessible Color Generator – Useful to find the nearest accessible-passing color based on your color inputs (that are failing).
  • Focusing on Focus Styles – Solid article by Eric Bailey covering :focus and :active CSS selectors.
  • 10 Screen Readers – A curated round-up by UsabilityGeek.
  • UserWay – A website accessibility solution for ADA & WCAG Compliance. Their widget sits in the corner of the browser where users can customize their browsing experience.

Demo in-page

Hot Tip #70 is to integrate an in-page product demo.

Traditionally Landing Pages demonstrate their products through screenshots, embedded videos, or link out to an online demo.

Have you considered integrating an in-page demo of your product?

In-page demo In-page demo

Landing Pages putting in the extra effort by demonstrating their actual product in-page, result in a spectacular first impressions.

Don’t shortcut hosting

Hot Tip #71 is don’t take shortcuts on website hosting.

Cheap, shared hosting will end up costing a lot more (through downtime, hacks, sluggish speeds, slow support, and frustrated customers) in comparison to the savings you’d get from using a reputable host.

However, hosting advice is subjective to where you are in your journey. This tip would apply to Landing Pages with a product or service people are buying.

Bonus: here are some hosting FAQs and answers I give One Page Love readers who ask. These are actually taken from my email macros I use them so much:)

FAQ: I have a product idea I want to validate but have little budget or coding experience?

Build a free Landing Page online using Carrd. It’s free if you keep the name.carrd.co subdomain, then $9/year if you want to use a custom domain.

FAQ: I have a product idea, want to use WordPress but have little budget?

Bluehost is an option if you really want to use WordPress + a free theme. It’s not the best hosting but if you are giving away a free product and need to use WordPress, it’s your best option. This link discounts to $3/month if you pay annually.

FAQ: I want good hosting for my Landing Page and want to use WordPress?

Flywheel hosts all my WordPress websites and Landing Pages. The uptime is solid, CDN fast, daily backups are great with a 1-click restore, staging for testing convenient and the support is superb. I’m a massive fan. For my network of sites I’m paying $100/month.

FAQ: I want good hosting for my Landing Page and don’t want to use WordPress?

If you know your way around a server, Digital Ocean is your best bet at $5/month. I use it for 1 of my Landing Pages.

Reassure during checkout

Hot Tip #72 is to reassure your visitors during the checkout process.

Nerves are high. Settle them with these small reminders, strategically positioned near the checkout form:

⭐️ The average customer star rating
🍏 A small stack of well-known client logos
πŸ’³ A payment-related FAQ
πŸ’¬ A short but comforting testimonial

Also, try to include anything that adds transparency to the experience. This can alleviate any lingering doubts the visitor may have.

Note how LearnUX reassures by showing you exactly how the payment will appear on your statement β€” including the renewal date differences between tiers:

LearnUX checkout

If checkout customization isn’t possible in your Landing Page, the above would still apply to the area around your pricing table or final CTA button.

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